The Power of Luxurious Hospitality

The importance of crafting quality and comfort in a luxurious experience.


Text by Rachel Cheung


Quality experiences are essential to our daily lives. Impact, purpose, and meaning fuel our everyday desires, even (especially) when it comes to your morning cup of coffee. Our mission is grounded in creating uplifting experiences that prioritize quality and comfort, all without compromising luxury.


Hotels are the backbone of human desire to learn from other cultures and environments. They provide a home away from home, a safe haven while engaging with new people and ideas, and create high-quality, comfortable experiences. Luxury is often associated with an expensive price tag, but as the 21st Century encourages an evolving definition of luxury, Cinco Terras and our partner hotels transcend this belief by prioritizing a duality of luxury and comfort to create the ultimate hospitality experience. As mass cancellations are increasing by impact of COVID-19, local hotels and their staff are drastically affected by the necessary quarantine. With hours cut short and lack of organic consumer-driven needs, staff members across business are struggling to make ends meet due to social distancing. In an effort to support hotels the same way they have supported us while traversing unknown territory, here are some ways you can help out your local hospitality businesses during these uncertain times.


Postpone Your Trip

Rather than canceling your vacation, consider postponing your travel plans for a later time. Although we don’t know exactly when we’ll be allowed to openly trek the streets again, there’s no doubt that when we can, we’ll want to travel far and wide.


Purchase a Gift Card

If you have the ability, purchase a gift card. This allows for businesses to maintain their expenses and staffers’ salaries despite mass cancellations. You can spend it on a relaxing vacation once this is all over, or on a delicious dinner, morning coffee—whatever suits your needs now, or meditate on it for later.


Order for Takeout

Hotel staff are heavily impacted by the travel effects of COVID-19. Support small hotels by ordering take-out from their restaurants so they can keep paying their workers while providing a delicious food and beverage experience for you. Maybe order a bottle of wine to pair with your weekend movie marathon.


Purchase from a Gift Shop

Several hotels have vast options of merchandise in their gift shops. From hotel-specific merchandise to local brands, coffee table books, snacks, games, mugs, slippers, and other memorabilia, check out hotel online shops to purchase a gag gift, self-care gift, or something that falls in between. 


Seek Out Alternative Ways to Contribute

As a result of global mandated social distancing, several institutions are creating funds to maintain their expenses. The American Hotel and Lodging Association has taken major legislative initiatives to provide housing resources to healthcare providers. The Standard hotels have organized a fundraiser you can donate to, and Takeout COVID is a resource you can use to locate businesses in New York City and the Bay Area that offer grab-and-go service.


We have a commitment to accessibility and inclusivity within the realm of luxury coffee across all of our partner institutions. We create a diverse experience for coffee lovers of all demographics, expanding the luxurious experience of a morning brew for all who crave it. There is value in offering your best products, service, and whole-hearted support, and these efforts do not go unnoticed. The power in luxury lies in a larger communal desire to craft a high-quality shared experience for all who seek to be a part of it, in unsettling times and beyond.